Although heavier than its predecessor, it did not need more space. Finally, Morison decided to create a new face based on Plantin. In order to reach this goal, Morison decided to use an old-style face, as he found that it would work better with the current technology. Therefore, the new typeface had to be first and foremost clearly legible. High-speed presses and the volume of print in combination with the modern fine typefaces led to bad printing results. The name was chosen following the previous typeface, Times Old Roman. On 3 October 1932, The Times appeared with a new face, Times New Roman, designed by Morison and drawn by Victor Lardent. Its management offered Morison to redesign the newspaper, after they heard about his strong dislike of the actual typography. In 1929, Stanley Morison joined the staff of the English newspaper The Times. Eric Gill created Gill Sans under Morison’s supervision. Among those typefaces were Garamond, Baskerville and Bell. For Monotype, Morison revived old typefaces by adapting them to the demands of the composing machine. Furthermore, he worked in a similar position for the Cambridge University Press. At the same time, he became typographic advisor to the Monotype Corporation, due to his criticism of their current typefaces. Therein, Morison published articles about typography and calligraphy.

In the early 1920s, Stanley Morison started the typographic magazine The Fleuron together with the printer Oliver Simon.

Morison married and refused to join the army, which led him to prison for two years. Those were also the years of World War I. Morison gained further experience during the following years working for various publishers, for whom he designed books and publicity material. The magazine’s aim was to improve the standards in printing. In 1912 he successfully applied for the job as a sub-editor at The Imprint. Morison was a clerk in a bank, when he became interested in typography and type design. His father left the family, so it was up to his mother to raise him and his two sisters. Stanley Arthur Morison was born in Essex, England in 1889. (Loxley, 2004, p.130) – Stanley Morison (left) observed by Monotype’s publicity manager Beatrice Warde.

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